3 ways to improve your bakery

Bakeries are a staple of everyday life for many hungry individuals, and have been for centuries. From the times of the medieval stone oven to contemporary shops with a range of bakery equipment, people flock to their local store for a quick lunch, something sweet for the kids, or even to cater for the whole office.

As such a key business in the community, it’s important that your own bakery is as up to date as it can be. Here are our recommendations to help you achieve this.

1. Improve efficiency

One way these businesses lose money is through food waste – be this through inefficient equipment in the back, or by throwing out products that didn’t get sold.

Go through your kitchen area and figure out what needs upgraded. Moffat’s range of commercial ovens could improve the quality of your food, thanks to bidirectional fans, high-powered motors and larger fan sizes creating a better-performing airflow, resulting in more even baking (and less spoiled products).

2. Increase your output

If you find yourself in a situation where demand begins to outstrip supply, this need not put pressure on you or your employees who are doing what they can with limited space. Even bakeries with a small floor plan can increase output capacity through a very simple method.

Should space become an issue, consider purchasing stackable commercial ovens during your upgrade and you will be able to overcome the lack of horizontal space. Turbofan baking equipment comes in a variety of sizes, many of which can be stacked on top of the other. You could even opt for a convection oven/prover stacked duo, to have easy access to both.

3. Adopt new marketing strategies

In this age of connected technology, social media is a fantastic way to spread the word of your company.

Indeed, Software company Lithium revealed in its research that word of mouth can drive up to 50 per cent of customer purchasing decisions, and that 81 per cent of consumers make decisions based on what their friends post online.

You can use programs such as Facebook Advertising to target specific customers, such as those who left your website without purchasing anything, or consumers who live in your local community. To engage users, Inc. Magazine recommends creating interactive posts, such as quizzes and polls. For example, why not ask your followers to help come up with new ideas for products?