Scotsman Ice has just renewed the partnership with SCA (Specialty Coffee Association) for the next three years; as gold sponsor and official Ice supplier of all WCE, it will be present in Melbourne during the World Coffee Championship on September 27-30, 2022.
Mr. Simone Buratti, Scotsman Ice Digital Manager: “Being the official ice supplier sponsor of the World Barista Championships at Mice makes us very proud. It is the consequent of our Marketing strategy of pushing the Scotsman Ice in the coffee world”.
The World Barista Championship (WBC) is the preeminent international coffee competition produced annually by World Coffee Events (WCE).
The competition focuses on promoting excellence in coffee, advancing the barista profession, and engaging a worldwide audience with an annual championship event that serves as the culmination of local and regional events around the globe.
Each year, more than 50 champion competitors each prepare 4 espressos, 4 milk drinks, and 4 original signature drinks to exacting standards in a 15-minute performance set to music. The final drinks need the best crystal-clear ice and Scotsman supplies its perfect pure, hard, and long-lasting GOURMET ICE CUBES.
WCE Certified Judges from around the world evaluate each performance on the taste of beverages served cleanliness, creativity, technical skill, and overall presentation. The ever-popular signature beverage allows baristas to stretch their imagination and the judges’ palates to incorporate a wealth of coffee knowledge into an expression of their individual tastes and experiences.
The top 15 highest-scoring competitors from the first round, plus wild-card winner from the Team Competition, advance to a semifinal round. The top 6 competitors in the semifinal round advance to the finals round, from which one winner is named World Barista Champion!
Scotsman ice will be present in Melbourne together with its Australian distributor MOFFAT AU.
VISIT THE BOOTH – NUMBER 478 and discover the amazing Black Ice Machine, the LIMITED-EDITION LEGACY. In Melbourne, Scotsman ice will also improve the ICE EDUCATION with the customers and all the visitors.
Don’t miss the COFFEE SHOWS made by the ambassador MICHALIS DIMITRAKOPOULOS
Every day:
Morning 11am – 11.30am (Coffee morning cocktails)
Afternoon 4pm – 4.30pm (Coffee spirits drinks)
